Safelists don’t work.
I have heard this more than a few times.
When I posted my monthly safelist stats a few days ago I mentioned that I had received 173 new subscribers last month from all of the safelists and viral list builders that I use. One of my readers found that hard to believe.
“Tell me how on earth did you ever recruit 173 people in one month on Safelists. You must have sent the Mafia out after them. In ten years I don’t think I got five. And of those only one ever did anything. What’s your secret?”
While I share most of this information freely and with more detail in my book Safelist Marketing Tactics I thought a quick summary of how I promote with safelists would be helpful.
1. I email every day. Every day! Or at least as often as I can.
2. I read other emails to earn credits… every day!
3. I use a lot of safelists. Probably way too many.
4. I only use credit-based safelists.
5. I track my ads. This tells me exactly which safelists are working for me and which ones are a waste of time.
6. I upgrade at the best safelists.
7. I promote something targeted to safelist users. It probably doesn’t get more targeted than my ebook about safelist marketing.
8. I use eye-catching subjects. I’ve studied what subjects other marketers use and I have tested dozens of my own to find out which emails get opened more often.
9. I personalize my emails. I use the [FIRST_NAME] macro whenever it is available and try to include the name of the safelist in the body of the email.
10. I write short emails. The goal is to just make them curious before they look at my site.
11. I promote unique splash/squeeze pages that I either made myself or had made for me. Promoting a generic affiliate page is the best way to be ignored.
12. I use personal branding. If someone sees my face long enough they may start to think I actually know what I am talking about.
13. I use autoplaying videos on some of my ads. Why? Because they work.
14. I use a rotator to show a variety of ads. This is good for testing and can help you to keep your ads fresh.
If you are not using a rotator or link tracker you can get those at TE Toolbox.
As you can see there is no one “secret” to how I got 173 sign-ups last month using safelists and viral list builders. It’s just a bunch of little things that add up over time.
There’s probably a bunch of other things I could be doing to improve my results more. Anybody got some tips and tricks they want to share? C’mon.. no secrets!
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