Social Marketing

Welcome back to part 4 of my money making series.

Did you read the book I posted a few days ago?

http://getrichwithjerry.com/downloads/imsf.htm

Good!

Now that you know all the benefits of building your list i’m going to start  getting into some of the nitty gritty details.

Ready?

The first thing you are going to need to entice people to join your list is some kind of bait. Bait doesn’t sound very nice though.  Think of it more as an “ethical bribe”.  The idea is to find something to give away that would be of interest to your target audience.

Let’s say you are selling a Twitter training video.  To attract your target audience you might want to give away some kind of product related to social marketing.  You probably wouldn’t want to give away something about SEO or article marketing because even though it’s Internet marketing related it doesn’t tie in directly with your main product.

The easiest way to do this is to take a free ebook that you found somewhere else and use that as your freebie.  Make sure you actually have permission from the author of the ebook before you decide to use it as a free giveaway.

You can find a nice collection of free rebrandable ebooks at Viral Ebook Explosion:

http://getrichwithjerry.com/recommends/vee

The advantage to using someone else’s product as your free gift is that it takes almost no work.  However if you want to build credibility with your subscribers eventually you are going to want to make your own.

Creating your own product isn’t nearly as difficult as it sounds.  All you need is a decent word processor such as of Microsoft Word or Open Office Writer and something to write about.  Both of these programs have the ability to export anything you write into a pdf file which is the format that most ebooks are distributed in.

It only takes a few hours of research on Google or YouTube to become an expert on almost any subject.  Well, maybe not an expert… but you can certainly learn enough to create an ebook that people would want to download.  Especially if that ebook solves some kind of problem that your  reader is having.

You’re not limited to just ebooks either.  You can do audio products and video too.  You can actually spend about 20 minutes in front of a microphone and have your very own unique product with very little effort.

So how do you send your gift to your subscribers when they sign-up?

If you have your own hosting the obvious answer is to upload it to your site and then send your subscribers the link to go download it.

If you don’t have your own hosting then I suggest using Instant Bonus Page.

Instant Bonus Page is a site that lets you create a download page that you can send to your subscribers which includes a link for them to download your gift.  It also puts some “bonus” offers on your page that you can use to make a
little extra cash at the same time.

Instant Bonus Page is free to use and it’s also really easy to setup.  Here’s the link:

http://getrichwithjerry.com/recommends/ibp

The next step is to put together a lead capture page or “squeeze page” which is the page you will promote that builds your list.  Of course that’s going to have to wait until later…

So keep checking back here or subscribe at the top of the page to get some of my best sources for building your own awesome lead capture pages.

See ya!

Jerry Iannucci

PS – When you join Instant Bonus Page you’ll see an offer for an amazing point-and-click lead capture system.  If you want a dead simple way to make your own squeeze pages and you don’t have your own website make sure you check it out.