My Daily Mailer: Year 1

My Daily Mailer is officially one year old.

That feels a little strange to write.

A year ago, I had an idea I thought was pretty cool. I knew how I wanted it to work. I had spent a lot of time thinking through the logic behind it.

But there is always one question you can’t answer until you put something in front of real people:

Will it actually work?

After one full year of My Daily Mailer, I finally have an answer.

I think it did.

And looking back through the numbers, I may actually like the idea behind it more now than I did when I launched it.

The Idea I Really Wanted to Test

I’ve been using safelists since 2003.

I’ve promoted on them, tracked them, written about them and operated them. I’ve watched the industry change quite a bit while the basic mechanics of a safelist stayed surprisingly similar.

One thing kept bothering me.

The economics of a traditional mailer don’t naturally balance themselves.

Members earn credits. Sites give away credits. Upgrades create credits. Promotions create credits. Balances accumulate.

Eventually, those credits turn into mail.

But there isn’t necessarily any connection between the amount of mailing power being created and the amount of activity available to support all that mail.

That was the problem I wanted to play with.

With My Daily Mailer, one Mail Token has a very specific value: one mailing.

But that’s not the clever part.

The part I still think is coolest is this:

The amount of MT members earn for reading changes based on how active the mailer is.

The economy responds to the mailer itself.

Member activity helps determine how much future mailing power gets created.

As conditions inside the site change, the earning rate can change with them.

Instead of constantly trying to force balance from the outside, the system is designed to move toward balance on its own.

It’s a little nerdy.

I know.

But I still love it.

The Members ARE the Economy

That’s also why My Daily Mailer depends so much on participation.

When somebody reads an email, they’re not simply clicking to collect an arbitrary pile of credits.

Their activity is part of the system.

Reading creates the conditions that allow mailing.

Mailing creates new messages to read.

Those reads create more mailing power.

And around it goes.

That’s the experiment I wanted to run.

Could a safelist economy regulate itself based on what the members were actually doing?

A year later, we’ve had enough real activity to give that idea a pretty serious test.

Year 1 By the Numbers

I pulled a full 365-day report directly from the My Daily Mailer database for this anniversary.

During Year 1:

• More than 2,700 members joined My Daily Mailer
• Members sent 28,305 mailings
• Those mailings produced almost 15 million emails
• Members earned 32,531 MTs
• The mailer delivered more than 1.76 million reading hits
• More than 100 members made upgrade payments

Those are real numbers from a real year of people actually using the site.

And I’m proud of them.

But there is another part of the report I like even more.

Month 12 Tells Me More Than Month 1

Launch numbers are fun.

They’re also dangerous.

You can launch something new and get a flood of curiosity.

People join because their friends are talking about it.

Affiliates promote it.

Everybody clicks around to see what’s new.

Then six months later…

Crickets.

So when I went through the Year 1 report, I wasn’t especially interested in proving that My Daily Mailer had a good launch.

I wanted to know what happened after everybody stopped caring that it was new.

September 2026 was month twelve.

During that month, members sent 2,621 mailings.

Those mailings generated more than 1.35 million emails.

The system delivered 174,812 reading hits.

And on an average day, about 144 members were actively reading mail.

That’s month twelve.

Even more interesting, the mailing volume throughout 2026 was remarkably consistent.

Not one giant launch spike followed by a slow fade.

People found a rhythm.

They read.

They earned MTs.

They mailed.

Then they came back and did it again.

Some Members REALLY Use My Daily Mailer

The Year 1 report also reminded me how much of the site is driven by a relatively small group of extremely active members.

There were 270 members who completed at least 500 reads during the first year.

Together, those members accounted for more than 1.13 million completed reads.

And 243 of those heavy readers also sent mailings.

I love that.

Because that’s the system doing exactly what it was designed to do.

The people doing the reading aren’t trapped on one side of the equation.

They’re earning the ability to become senders themselves.

Read.

Earn.

Mail.

Repeat.

The economy keeps circulating.

And to those members who have spent hundreds—or thousands—of reads helping keep that cycle moving:

Thank you.

My Daily Mailer would just be software without you.

Then I Accidentally Tested It Against Everybody Else

One of my favorite moments of My Daily Mailer’s first year didn’t actually happen inside My Daily Mailer.

Earlier this year, I ran a safelist experiment for this blog.

I sent the same simple page through 40 different safelists.

There was no sale.

No opt-in.

No prize for clicking.

Visitors were simply asked to look at the page and choose whether they wanted to interact with it.

I wasn’t testing My Daily Mailer.

I wasn’t trying to prove anything about my own site.

I was testing attention.

And when I looked at the results, My Daily Mailer stood out.

By a lot.

Its visitors interacted with the page at a dramatically higher rate than the other safelists in the test.

Now, there are several possible reasons for that.

Members know me.

Lucky Letters give people a reason to pay attention.

The member base is active.

And the structure of the mailer may encourage a different kind of reading behavior.

I can’t separate all of those things perfectly.

But seeing My Daily Mailer stand out in an experiment I hadn’t designed to make it look good was pretty satisfying.

Especially because one of the things I wanted from the beginning was a mailer where activity actually meant something.

Year 1 Wasn’t Just Running the Site

Of course, I didn’t launch My Daily Mailer and then spend twelve months admiring it.

I tinkered with it.

A lot.

Lucky Letters became part of the experience.

I built a better contest system.

We now have reader contests and weekly reader sprints.

I added clearer guidance for new members who hadn’t yet figured out how to earn their first MT.

I watched the activation reports.

I changed things.

Then I watched again.

Some ideas worked.

Some didn’t.

Some things that seemed obvious to me were apparently not obvious at all once a new member landed on the site.

That’s one of the biggest differences between designing something and operating it.

Real members find every assumption you made.

That’s a good thing.

They make the product better.

The Site Is Still Evolving

My Daily Mailer is not finished.

I don’t really expect it ever to be.

That doesn’t mean I’m constantly trying to reinvent it.

The basic idea has held up remarkably well.

The self-balancing economy is still the part I believe in most.

But there are always ways to make the experience clearer, smoother, more useful or more fun.

Sometimes that means a new feature.

Sometimes it means changing a paragraph.

Sometimes it means staring at a report and realizing new members aren’t doing what I thought they were doing.

And sometimes it means spending far too long adjusting something that nobody except me will ever notice.

That’s part of running a site.

If You’ve Never Tried My Daily Mailer

If you’ve never joined, Year 2 seems like a pretty good time.

You can join for free.

You don’t need to understand the economics before you start using it.

Just read some member emails.

Watch your MT balance.

Earn a mailing.

Then use it.

You’ll figure out the rhythm pretty quickly.

And underneath that simple process is a system that’s constantly responding to the activity of the people using it.

That’s the part I’m proudest of.

Join My Daily Mailer

To Everyone Who Made Year 1 Possible

I built My Daily Mailer.

But I didn’t create what it became during Year 1.

The members did that.

Every person who opened an email helped create the economy.

Every person who sent a mailing gave somebody else something to discover.

Every affiliate who referred a member helped it grow.

Every Prime member who decided the site was worth paying for gave me another vote of confidence.

Every contest participant, Lucky Letter hunter and regular reader added a little more life to the place.

That’s what I see when I look at the Year 1 report.

Not 15 million emails.

People.

People using something I built.

People coming back.

People making the system work.

A year ago, My Daily Mailer was an idea I wanted to test.

Today, it’s a working mailer with thousands of members and a full year of real activity behind it.

That’s pretty awesome.

Thank you for Year 1.

Now let’s see what happens in Year 2.

— Jerry