Safelist Genie Review

About a week ago I started seeing some ads for a new program that was just released called “Safelist Genie” which is supposed to help you manage all of your safelist accounts.

Having written a book on safelist marketing (“Safelist Marketing Tactics“) I thought Safelist Genie would be a good product to buy and review here on my blog.  Luckily, I didn’t need to buy anything because the program comes with a 14-day free trial which is more than enough time to see exactly what it can do.

Safelist Genie is a stand-alone software product that works with Windows 2000, XP, Vista, and Windows 7 (sorry, there’s no Mac version).  It was created by the same people who did TE Browser.

Before I continue I should probably point out that safelist marketing has been a daily part of my marketing routine for the past two years.  Having spent so much time doing it I have naturally developed my own style and method for handling the tedious task of reading credit emails and submitting my ads every day.  It’s not fun, but it works.

It was my hope that Safelist Genie would be a good enough for me to recommend to my readers who don’t already have a system of their own to hopefully make using safelists a little bit easier for them.

So I signed-up for Safelist Genie with high expectations.   I was even prepared to buy the “one time offer” but I was surprised to find that there was none.  Instead I continued with the free 14-day trial and installed the program on my computer.

I don’t know about you but I like to jump right into new programs and start pushing buttons.  I guess I like to learn from experience.  Unfortunately that just isn’t possible with Safelist Genie.

After staring blankly at each of the feature screens for a few minutes I finally came to the “Help/Guide” section which contains the user manual for Safelist Genie.  You must read the manual if you want any chance of figuring out how to setup and use this program.  And good luck getting through the manual without scratching your head in confusion more than once.

My first task was to setup my pop3 email so that the program could download my safelist emails.  I admit that I am one of the few people who still checks their emails with an offline email program.  Because of this I do have some experience with managing my pop3 email setting but I still had a hard time configuring this thing.

After several failures I finally guessed what “port” I was supposed to use by trying the one in the manual’s example.  With my pop3 settings in place I selected a few safelists to test.

The safelists page is basically a giant spreadsheet containing a list of all the supported safelists.  If you enter your username and password into the spreadsheet and click the “update” button the program will retrieve your safelist info… sorta.

As you can see in the image above the software was able to tell me the current mailing limit and even how many referrals I have but it failed to tell me how many credits I have left.  Don’t ask me what “daily use” and “credits level” are because it failed to fill anything in there too.

Checking my email for the selected safelists wasn’t too difficult once I got my email settings correct (there is no error message if they are wrong, it just does nothing).  However I also found myself confused just trying to read the emails.  Back to the manual!

As you can see in the image above (click it to make it bigger) the downloaded emails appear in the top frame.  To open an email you click it once and the email will appear in the bottom left corner of the screen.  To access the credit link click the email twice and the link will be opened in the bottom right corner of the screen.

To speed things up Safelist Genie has 6 different browser windows that you can use.  So you can double click an email to open the credit link, switch to a new reader, and open another credit link.  This saves you time because instead of waiting for the safelist timer to count down you can open up 6 credit links at once.

While this may be a huge time saver for earning credits it certainly doesn’t help the people who are using safelists to get their ads seen.  The actual email becomes virtually meaningless as it is confined to the small bottom left corner of the screen.  While the size of the window can be adjusted to show more of the email it isn’t necessary if all you are after is the credit link.

Even if you wanted to read the emails it’s almost impossible.  It seems that Safelist Genie will only displays emails in html format.  If the email was sent as a regular text email it is virtually unreadable here.

The credit url window isn’t much better.  While it can be resized to make the page more readable I suspect most people will only be seeing the very top of the pages being promoted.

It’s not all bad though.

The safelist submission tool is actually pretty cool.  Once you setup your ads you can simply select the safelist you want to submit to from a pull-down menu and push “Go”.  The submission form immediately appears with your ad already filled in.  What’s cool is that it also fills in the maximum credits to use and even sets the “Save This Message?” button to “No” (I hate always having to change that).  All you need to do is click the “submit”  button and move on to the next safelist.

It usually takes me about 15-20 minutes to submit to my 25+ safelists every day.  I’m guessing once I have this all setup Safelist Genie can probably do the job for me in about 5-10 minutes.

I am interested in hearing what safelist owners think of this submission method though.  Automatically loading the safelist submission form does save time but it also means less revenue for the safelist owners as fewer people will be logging into the site normally and bypassing any offers.

Overall thoughts?

Pretty disappointing.  While I can see the value of some of the features this program is just way too complicated for me to recommend for the casual user.  The interface is neither intuitive or user-friendly.  However, if you have the patience to figure out how everything works I can see how Safelist Genie can be a huge time saver.  I just hope giving members the ability to read emails in tiny windows doesn’t kill the effectiveness of safelist advertising in the future.

Click Here to Download Safelist Genie

The Best Safelists for November 2010

Happy Monday and Happy November!

It’s the first of the month and that means it’s time for another update on the best safelist and viral list builders that I am currently using.

So last month someone asked me what I dislike most about safelists.  I didn’t have to think about it too long before telling them how much I hate the 24-hour submission rule.  You see, most safelists and viral list builders limit your mailing to once ever 24 hours, or 48 hours, or 72 hours.  Basically it means submitting at the same time every day and not a minute earlier.  Unfortunately no matter how punctual you are you almost always end up a few minutes late which pushes your start time later and later every day.  Eventually you find yourself up at 3:00 am waiting to submit your sites so you can go to bed.

Due to the 24-hour submission time I probably lost at least 4 or 5 days of mailings last month.  I’m sorry, but I am not always thinking about safelists at 3:00 am and if I forget it’s going to be at least another 8 hours before I am awake.  It seems like having an 18-hour submission cycle would make life so much easier, but that’s just me.

That’s enough ranting.. what else is new?

Quick List Profits launched at the beginning of last month.  New mailers always seem to generate a lot of excitement when they launch and this one was no exception.  They already have 3539 verified members and placed really well in my ranking below.  Let’s hope the momentum continues.

I’ve been bad.  One of the first sites to launch using the script that Quick List Profits is on was called Instant Profit List.  At the time I didn’t know how to categorize the site and so it’s stats weren’t being saved along with my other safelists.  It turns out Instant Profit List has been one of my most responsive mailers over the last few months but I have neglected to include it in my reports.  That ends today!  Check the stats below to see how well Instant Profit List is performing.

List Building Maximizer made an interesting move last month.  To celebrate their 10,000th member they decided to offer $10 solo ads for 10 days (they are usually $25).  This resulted in a flood of solo ads being sent to my inbox every day.  If that wasn’t bad enough as soon as the promotion ended they started offering $12 solo ads for 12 days.  This should have made the regular mailer virtually worthless but surprisingly my stats weren’t down too much.  It did just miss making it onto the stats list below but only because of the two new additions.

Speaking of stats…

What you see below are my link tracking stats for several splash pages that I am promoting on a rotator in various safelists and viral list builders.  Yes, I have upgraded memberships in almost all of these sites so take that in consideration if your numbers aren’t as high as mine.

Total Clicks Unique Clicks Action Sales CTA CTS
List Joe 2,223 1,532 80 18 5.22% 1.17%
StateoftheArtMailer 4,060 2,048 70 17 3.42% 0.83%
AdTactics 2,901 773 72 14 9.31% 1.81%
Quick List Profits 1,508 1,009 62 13 6.14% 1.29%
List Zillion 1,313 708 43 12 6.07% 1.69%
Power Profit List 1,104 590 37 12 6.27% 2.03%
DownlineBuilderDirect 1,049 582 52 11 8.93% 1.89%
Elite Safelist 2,031 886 51 10 5.76% 1.13%
Instant Profit List 1,135 625 42 10 6.72% 1.60%
ViralAdStore 1,355 706 40 10 5.67% 1.42%

“Clicks” is how many people viewed my splash page.  “Action” is how many people clicked the link on my splash page to go to the main site.  “Sales” is how many people joined my site.  CTA and CTS are “clicks to action” and “clicks to sale”.  I ranked these safelists by sales but it is also important to look at the other numbers to determine how responsive each safelist really is.

Considering how many days I missed last month those numbers aren’t looking too bad.

Big congrats to List Joe for making it back to the top again just barely beating out State of the Art Mailer.  These two sites are both equally awesome and I am glad to be a member of both.

I would also like to welcome Quick List Profits and Instant Profit List as the newest additions to the top list.  As I mentioned earlier Instant Profit List should have been added months ago but better late than never.

I guess that’s it for this month.

As usual these stats are the result of my own efforts using my own splash pages.  Depending on what you are promoting and how often to are promoting it your results may vary.  Of course the only way to know is by tracking your own ads.  You can get free link tracker that will track all of your ads from TE Toolbox.

 The Best Safelists for October 2010