Today seems like a good day to share with you a few more dirty marketing tricks.
Remember, I am not suggesting that you do anything unethical here. These are just some tricks that your competition may or may not already be using which could possible give you an edge in the marketing game.
Ready? Here we go…
Dirty Trick: THE “SHOCK” TACTIC
I’m sure you are familiar with the term “shock value”. Well, that’s what this tactic is all about. Shocking your readers is a great way to get their attention. Some people will use foul language to shock their readers or tell some incredible stories. Others will tell them how they have made huge mistakes of their own.
How many times have you heard or seen these:
*WARNING*
*DON’T BE AN IDIOT LIKE ME*
*YOUR METHODS OF MAKING MONEY SUCK!*
*I WAS A LOSER UNTIL I. . .*
*5 TIME MORON FINALLY GETS IT RIGHT*
*IF YOU DON’T WANT TO DO X-Y-Z THEN LEAVE THIS PAGE NOW*
*STOP BEING AN IDIOT AND COMMAND MORE RESPECT*
*DUMB-ASS MAKES SIX FIGURES A YEAR*
Those get your attention don’t they? Sure they do! And that’s why they get used. They suck you in and make you want to keep reading. Let’s be honest here. If you can’t do a simple thing like generate more interest in what you’re selling, then you won’t make any money. It’s just that simple.
In spite of what people may say everybody wants to be successful at one thing or another in life. They want to be the best at it. If they feel like they can better themselves through your tragedy all the better. That’s one less person they have to compete with! Plus, they won’t feel stupid by making the same mistakes that you did.
You must use this tactic sparingly though. Going too far could turn off your prospects and have them hunting for their answers some where else.
Ready for another?
Dirty Trick: THE “CCL” TACTIC
Ok, I bet you are wondering what this one is, huh? Well, CCL in this case stands for “Could Care Less”. And this tactic works great!
Take “The Rich Jerk” for example. This is a classic example of CCL. On his sales page he tells you that he’s better than you are. He’s rich and you aren’t. Basically, he’s a winner and you are a loser. But, for a small fee, he’s willing to share his techniques with you so you can become a winner too.
Isn’t he generous?
He doesn’t stop there though, because after you buy his “better than thou” strategy guide, and if you have any questions, HE WON’T ANSWER YOU. Or worse, he’ll be a jerk. Hey. He gave you “fair warning” in advance though didn’t he? He told you he was a jerk! Ahh. Role playing at it’s finest. The world truly is but a stage.
The point here is that he’s made millions by not caring. He doesn’t care whether you buy his product or not because he knows that someone else will step in to take your place. It worked. He still made the money, and he also created a HUGE buzz about his CCL tactic too. Heck, he’s even got his own “infomercial” now!
You can actually do the same thing. I am not saying you need to go out of your way to be a jerk to your customers but it doesn’t hurt to try and slowly ease into this tactic. For example try letting your customers know that if they don’t want to buy your product then it is their loss and not yours. Heck, you’ve already got unlimited access to your product so why should you care if they buy it or not.
This “jerky” tactic works so well in fact that there are dozens of “spin-off” products springing up every single day. You don’t have to be a total jerk, but acting like you don’t give a damn whether someone buys your product or not can pay off for you.
Want to learn more dirty marketing tricks? Download your own copy of Ultimate Dirty Internet Marketing Tricks by clicking the link below.
