Safelists don’t work.

I have heard this more than a few times.

When I posted my monthly safelist stats a few days ago I mentioned that I had received 173 new subscribers last month from all of the safelists and viral list builders that I use.  One of my readers found that hard to believe.

“Tell me how on earth did you ever recruit 173 people in one month on Safelists. You must have sent the Mafia out after them. In ten years I don’t think I got five. And of those only one ever did anything. What’s your secret?”

While I share most of this information freely and with more detail in my book Safelist Marketing Tactics I thought a quick summary of how I promote with safelists would be helpful.

1. I email every day.  Every day!  Or at least as often as I can.

2. I read other emails to earn credits… every day!

3. I use a lot of safelists.  Probably way too many.

4. I only use credit-based safelists.

5. I track my ads.  This tells me exactly which safelists are working for me and which ones are a waste of time.

6. I upgrade at the best safelists.

7. I promote something targeted to safelist users.  It probably doesn’t get more targeted than my ebook about safelist marketing.

8. I use eye-catching subjects.  I’ve studied what subjects other marketers use and I have tested dozens of my own to find out which emails get opened more often.

9. I personalize my emails.  I use the [FIRST_NAME] macro whenever it is available and try to include the name of the safelist in the body of the email.

10. I write short emails.  The goal is to just make them curious before they look at my site.

11. I promote unique splash/squeeze pages that I either made myself or had made for me.  Promoting a generic affiliate page is the best way to be ignored.

12. I use personal branding.  If someone sees my face long enough they may start to think I actually know what I am talking about.

13. I use autoplaying videos on some of my ads.  Why?  Because they work.

14. I use a rotator to show a variety of ads.  This is good for testing and can help you to keep your ads fresh.

If you are not using a rotator or link tracker you can get those at TE Toolbox.

As you can see there is no one “secret” to how I got 173 sign-ups last month using safelists and viral list builders.  It’s just a bunch of little things that add up over time.

There’s probably a bunch of other things I could be doing to improve my results more.  Anybody got some tips and tricks they want to share?  C’mon.. no secrets!

 Safelist Marketing Tactics
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This entry was posted on Thursday, July 5th, 2012 at 11:53 am and is filed under Internet Marketing, Safelists. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or TrackBack URI from your own site.

22 Responses so far to "The “Secret” to 173 Sign-ups in 30 days"

  1. 1 Andrew Stark
    July 5th, 2012 at 12:06 pm  

    Hi Jerry

    Great post, the key points here are consistency and promoting something relevant.

    Keep up the excellent work, the more people we can get using safelists properly the more people we can all connect with as a community and grow stronger.


  2. 2 Rosyel Sawali
    July 5th, 2012 at 12:42 pm  

    Thanks for the tips, Jerry! I’ve learned a lot from them! ^_^

  3. 3 Matthew Graves
    July 5th, 2012 at 12:49 pm  

    I love the post Jerry. You hit the points dead on and your results show it. All advertising mediums work when used correctly. Find the ways to make your marketing generate real results and keep doing it!

  4. 4 Patrick Griffin
    July 5th, 2012 at 1:01 pm  

    Ah so the “secret” to getting so many sign ups is working hard at it every day…that will put many people off right there.
    Great blog post for those who are not afraid of putting in a bit of time and effort.


  5. 5 Mirtha Fasce
    July 5th, 2012 at 2:21 pm  


  6. 6 Barbara DelGiudice
    July 5th, 2012 at 4:17 pm  

    Great Post Jerry! I need to work on my safe list ads more to get them working better. Thanks for your great info. Have a great day Jerry! Barb :)

  7. 7 Barbara DelGiudice
    July 5th, 2012 at 4:22 pm  

    Jerry I just upgraded in Safelist Marketing Tatics!

  8. 8 Alexandre Brisacher
    July 5th, 2012 at 4:52 pm  

    compliments Jerry,

    Your method was the first one I have seen and followed, after two years I must say that you’re always an example of seriousness, ethical, respectful relationship with his prospects, and your method is especially effective. take care !

  9. 9 Jerry Iannucci
    July 5th, 2012 at 6:23 pm  

    Awesome sauce! Glad to have you aboard.

  10. 10 Jerry Iannucci
    July 5th, 2012 at 6:24 pm  

    Me? Serious? Are you sure you have the right blog?

  11. 11 Tom Edwards
    July 6th, 2012 at 12:03 pm  

    Jerry, IMHO you are correct when you said, “I use autoplaying videos on some of my ads. Why? Because they work.” I bring this up because when I first saw your Three Stooges video I wondered why you did that, but after thinking about it I realized why you did it. It works. And for those of you who haven’t read Jerry’s safelist ebook…get it today if you are serious about promoting on safelists…lots of great tips in there.

  12. 12 Damian
    July 9th, 2012 at 6:02 pm  

    Hi Jerry, Yes i’m sure safelist are great as you well know because you get loads of signups. Comparing safelists and traffic exchanges: I personally think that you can get more signups from traffic exchanges due to the much larger membership

    Jerry, What is your opinion on this?

  13. 13 Jerry Iannucci
    July 10th, 2012 at 2:25 am  

    Hi Damian.

    I agree. I think the number of active people in traffic exchanges is much larger than in safelists but I think TEs take a lot more work. With safelists there are only so many emails you need to deal with in a day. With TEs there are so many good ones you would need to surf all day every day to stay active in all of them. I will say that TEs definitely have the advantage on “social” marketing. There are a few safelists/VLBs that are working to bridge the gap but so far nobody has come close.

  14. 14 Damian
    July 12th, 2012 at 4:17 pm  

    Hi Jerry,

    What antivirus and firewall do you use?

    I personally use comodo firewall and avg free antivirus.


  15. 15 James Wright
    July 14th, 2012 at 6:53 pm  

    Hello Jerry, You’re the man. Great post and thanks for sharing this valuable information. I always look forward to your monthly safelist reviews!

  16. 16 Jerry Iannucci
    July 14th, 2012 at 6:58 pm  

    Windows firewall and I am also using avg.

    When I do run into problems I use a program called “Hijack This”. It’s a little advanced but if you know what you are looking for it makes makes it very hard for nasty things to hide in your system.

  17. 17 Tame Bear
    July 17th, 2012 at 6:35 pm  

    I just have to chime in and say Jerry’s “Safelist Marketing Tactics” is one of the most well-written and helpful eBooks in the industry. If you’ve never read it, GET IT!

  18. 18 Chris
    July 18th, 2012 at 1:16 pm  

    You got 173 sign up’s, well done however, how many emails did you send to get that result?

  19. 19 Jerry Iannucci
    July 18th, 2012 at 2:14 pm  

    No idea. I’m using about 40 safelists. Most can mail every 1-3 days and most have 1000-5000 members. Times 30 days.

  20. 20 nathan
    July 19th, 2012 at 10:56 am  

    My secret I just learn the hard way
    You don’t get it by
    you get it by
    working every second of every day for the rest of your life.

  21. 21 Damian
    July 21st, 2012 at 4:18 pm  

    I just tested a splash page today on a few safelists.

    I got amazing results with 12 clicks tracked on my splash page. I think this was with about 100 views so a 10% click through rate.

  22. 22 Jerry Iannucci
    July 22nd, 2012 at 3:58 am  

    Sounds like 12% to me. That’s great! WTG!

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