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Welcome back to part 4 of my money making series.

Did you read the book I posted a few days ago?

http://getrichwithjerry.com/downloads/imsf.htm

Good!

Now that you know all the benefits of building your list i’m going to start  getting into some of the nitty gritty details.

Ready?

The first thing you are going to need to entice people to join your list is some kind of bait. Bait doesn’t sound very nice though.  Think of it more as an “ethical bribe”.  The idea is to find something to give away that would be of interest to your target audience.

Let’s say you are selling a Twitter training video.  To attract your target audience you might want to give away some kind of product related to social marketing.  You probably wouldn’t want to give away something about SEO or article marketing because even though it’s Internet marketing related it doesn’t tie in directly with your main product.

The easiest way to do this is to take a free ebook that you found somewhere else and use that as your freebie.  Make sure you actually have permission from the author of the ebook before you decide to use it as a free giveaway.

You can find a nice collection of free rebrandable ebooks at Viral Ebook Explosion:

http://getrichwithjerry.com/recommends/vee

The advantage to using someone else’s product as your free gift is that it takes almost no work.  However if you want to build credibility with your subscribers eventually you are going to want to make your own.

Creating your own product isn’t nearly as difficult as it sounds.  All you need is a decent word processor such as of Microsoft Word or Open Office Writer and something to write about.  Both of these programs have the ability to export anything you write into a pdf file which is the format that most ebooks are distributed in.

It only takes a few hours of research on Google or YouTube to become an expert on almost any subject.  Well, maybe not an expert… but you can certainly learn enough to create an ebook that people would want to download.  Especially if that ebook solves some kind of problem that your  reader is having.

You’re not limited to just ebooks either.  You can do audio products and video too.  You can actually spend about 20 minutes in front of a microphone and have your very own unique product with very little effort.

So how do you send your gift to your subscribers when they sign-up?

If you have your own hosting the obvious answer is to upload it to your site and then send your subscribers the link to go download it.

If you don’t have your own hosting then I suggest using Instant Bonus Page.

Instant Bonus Page is a site that lets you create a download page that you can send to your subscribers which includes a link for them to download your gift.  It also puts some “bonus” offers on your page that you can use to make a
little extra cash at the same time.

Instant Bonus Page is free to use and it’s also really easy to setup.  Here’s the link:

http://getrichwithjerry.com/recommends/ibp

The next step is to put together a lead capture page or “squeeze page” which is the page you will promote that builds your list.  Of course that’s going to have to wait until later…

So keep checking back here or subscribe at the top of the page to get some of my best sources for building your own awesome lead capture pages.

See ya!

Jerry Iannucci

PS – When you join Instant Bonus Page you’ll see an offer for an amazing point-and-click lead capture system.  If you want a dead simple way to make your own squeeze pages and you don’t have your own website make sure you check it out.

Over the last few years so many different blogs and web sites about Internet marketing have appeared on the Internet that it has become very difficult to make your site stand out from all of the others. It doesn’t matter if you are just starting a new site or if you are thinking about making your existing site more unique, the trick to creating and maintaining a site that captures the attention and interest of your target market is to find your own unique niche. If you are able to figure out a way to provide something unique that nobody else is doing then you will have a better chance of creating a lasting relationship with your site’s visitors. Once you have figured out your unique niche there is still a lot of work to do but this is the best way to begin.

Every great site starts out with a really good idea, and it’s almost impossible to build a really good site that lasts without one. There are many excellent websites out there that are targeted to Internet marketers so the competition out there can get pretty intense. To make sure that your site stands out from the pack you are going to need to offer something that nobody else is currently offering… or you will need to do something that someone else is already doing but do it in a way that is more impressive or that is more valuable to your visitors.

One of the ways you can develop a really good model for your site is to look at some other sites that have figured out how to successfully capture your target audience and determine if you can use some of their strategies to help you do something similar with your own site. I’m not saying you should copy them exactly. You will have to add your own unique twist to what they are doing in order to make sure your site stands out from all the others. I think many people would agree with me that the sites out there which are the most successful have their own unique personality. With so many popular sites to choose from most surfers will gravitate to the sites which they feel offers the best personality so try to take this into consideration when you are trying to decide how to give your site a unique feel by adding your own voice to the design and content on your site.

After you come up with a great concept for your site, picked a specific niche that you are comfortable with, and infused the site with your own voice and personality, the next big step is trying to figure out how to get the word out there to other people. When it comes right down to it a really good idea just isn’t enough to make your website successful any more. You are going to need to come up with a smart and realistic marketing plan that is designed to constantly draw new visitors to your site. Once you are able to hook your visitor hopefully your great content will hopefully keep them coming back for more but it is vital that you are able to get that first glance from them or else your site will never get the opportunity to shine.