Now that we have all the safelists and giveaway stuff out of the way let’s get back to the list building.
My last post showed you how to get a product to give away to get people to join your list.
Do you have a product, yet?
Good.
Ok, I know you probably don’t have one yet but i’m going to keep going so you can come back to that step when you are ready. Until then, I want to show you how to create your own squeeze page that you will use to promote your product and build your list.
Just to get it out of the way, a lead capture page and a squeeze page are the same thing. They are webpages which contain a piece of code from your autoresponder that are designed for one purpose… to get people on your list.
There are 5 things that make up a good squeeze page:
1. A Killer Headline – The purpose of your headline is to get your visitor to read the rest of your page. Getting the perfect headline takes a lot of practice. Check out: http://www.copyblogger.com for some great tips to improving your copy writing skills.
2. An Eye Catching Graphic – A picture is worth 1000 words. Having some kind of graphics on your page can really help your page stand out. You can get access to all sorts of stock photography that you can use from sites like: http://www.istockphoto.com
3. List of Benefits – Your squeeze page should include a list outlining 3 to 5 of
the benefits of your product. Notice I said “benefits” and not “features”. If
you don’t know the difference do a google search for “features vs. benefits”.
4. A Call To Action – Now that you have your reader’s attention you need to tell them what to do. “Fill out the form to get your copy now”. It sounds obvious but it makes a big difference if you don’t do it.
5. Your Autoresponder Code – Of course. Just copy and paste the code from your autoresponder into the page where you want it to appear.
6. The Privacy Disclaimer – Just another way to ensure people that you won’t abuse their email address if they fill out your form. It’s been proven that if you don’t include this you will definitely get fewer sign-ups.
Here’s a sample:
http://www.safelisttactics.com/jv.htm
Now that you know all the components that go into a squeeze page you probably want to know how to build one…
Personally, I like to make my own from scratch. I have my own website and I use a free html editor to make my own pages. For less than $10/month there is so much you can do with webhosting. If you don’t have your own webhosting I use Servage but there are plenty of good hosts to choose from.
But even if you have hosting you still might not feel comfortable enough to make your own web page. For that I offer several solutions.
1. Instant Bonus Page – I already posted something about this. You can make bonus pages for free but if you upgrade you will get access to one of the most simple squeeze page makers around. Highly recommended.
2. AdKreator – This site is great. It let’s you make stunning graphic advertisements without having learn complicated programs like Photoshop. There’s upgraded membership option that gives you the ability to make your own squeeze pages which is well worth the price.
3. TE Toolbox – TE Toolbox has a variety of free Internet marketing tools including a basic squeeze page maker. While not quite as powerful as the other two squeeze page makers it’s not a bad option.
That all for now.
Are we having fun yet?
Great! Because next I am going to share with you my all time favorite website which will give you access to all sorts of free tools that you can use to make money with your list.
See you soon!
